Writing is the surest way to become immortal. At least it was, until Writing married Google and their children grew up blogging. Immortality is now open to the public, but diluted in such a way that would-be giants have little to chew. All can and will live on, but will shrink to fit the room – and talk about each other incessantly with voices much bigger and lasting than themselves.
The Infamous ‘Pop Under’
I’m sure you’ve all seen X10.com’s ‘pop-under’ ad on just about every website imaginable. It has been one of the most successful marketing campaigns in the short history of the Internet, mainly because it’s a new form of impression on the potential customer. No one expects a ‘pop-under’ window.