The search industry is changing, and Microsoft is keeping up with the times, according to Satya Nadella, the senior vice president of the company’s Search, Portal & Advertising Platform Group. Nadella outlined both processes as today’s keynote speaker at SES San Jose 2008.
SES: State Of The Search Industry
The ins and outs of search can be fascinating; there are all sorts of little tricks and statistics to learn and track. That said, some perspective is also useful, and so a session at SES San Jose ran with the broad title of "Search Industry Update."
The Internet and the Music Industry
Ever since I blogged for a music site, I’ve watched how the Internet has transformed the music industry. Here are some recent highlights – and they are sad songs:
Is the SEM Industry Headed Toward Hostility?
Some time last year I realized my association with the search engine optimization and marketing industry might change because the atmosphere was getting partisan. Bad feelings between leaders were festering and it didn’t take much of a nudge to start a rumble. The situation isn’t improving and I wonder why. Case in point is a recent bit of flap over an article that went out by someone well respected, which in hindsight was an error in judgment. Apologies have been made but it won’t end there because something has drastically shifted in the industry.
A Look at Upcoming Search Industry Conferences
In the search marketing industry, face-to-face events seem to abound. If you’re a bit lost, here’s the beginnings of a rough working guide to the next 4-5 months in the field and what to expect.The Big:
Yellow Pages Industry Trying To Adapt
2007 wasn’t at all easy, but 2008 could be the toughest year yet for the print Yellow Pages industry, according to a new report. Companies may try unusual things to save money, and at the same time, are expected to increase their efforts to succeed online.
Godin on the Music Industry
Best selling author and marketing guru
ad:tech Keynote: State of the Industry
Topics for this keynote centered on the notion of the “new P” platforms, video advertising and random references to Gilligan’s Island and weird porn.
Selling Information Will Become a High Touch Industry
Newspapers Going Free
The NYT just went free and likely the WSJ will follow. Once something goes free it is hard to start charging for it again – just ask Prince.
Google Promotes Ads For Fast-Paced Auto Industry
If you’re trying to reach someone, you might write a letter or send an email. But if you’re trying to reach someone quickly, you’ll type out an instant message or pick up the phone. Now Google’s trying to convince marketers in the auto industry to adapt in a similar fashion.