Marketers are investing a lot of money in PPC ads, but it appears that too many of them are neglecting the quality of their landing pages.
Incredibly Bad Articles Will Kill Your Credibility
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Risk reversal .Getting paid for performance . one incredibly powerful approach
I’ve regularly written about the importance risk-reversal plays in dissolving buyer scepticism. As a way of allaying buyer fears, some of my clients have adopted money back guarantees and their sales have increased dramatically just as a result of implementing that guarantee.