WebProWorld
iPhoneAppQuotes, which puts businesses together with iPhone developers, has released some interesting findings. The company has noticed a shift in app development trends.
"Business apps are proving to be the most popular category of apps as entrepreneurs and small businesses realize the marketing and additional revenue stream potential the iPhone creates," says Founder Gregg Weiss.
Some of iPhoneAppsQuotes’ findings include:
Video sites should thank comedy shows, car magazines, and news anchors for traffic – they’ve been plugged by all of them. Search engines and social networks also belong on that list, though, and new Hitwise data shows that they’re about even in terms of significance.
If you watched the lead-in to "My Name is Earl" last night, you know that (a) Jeff Zucker, the president and CEO of NBC Universal, isn’t terribly funny, and (b) his network is pushing online video. But even with Zucker’s "The Office"-gone-bad awkwardness, it seems the act of watching television online is becoming more popular.
With a requirement for greater delivery in ever shorter timescales, under increased shareholder pressure and the continual impact of new technology, the life of the Chief Executive isn’t an easy one.
In the late 90s, only a small portion of the business population really understood online advertising. During that time, businesses were just starting to develop and use their websites as a marketing tool to increase revenues and brand awareness. Online competition was scarce and paying $3.00 per click on Overture was unheard of.
Although praises of pay-per-click advertising on search engines is on the rise, profitability is becoming increasingly difficult to achieve according to a leading direct response television advertising agency.
