Tag: increasing

Increasing Sales by Optimizing The Buy Funnel

Everyone can improve conversions and increase sales by optimizing their buy funnel. Each website has something that can be improved upon, but before changes can be recommended, pre-funnel considerations must be made. Consider the sources of your web traffic and the predisposition of customers. Are they already sold on the product, or are they doing product research? Have they seen your infomercial or did they find your website for the first time using Google? Set up a tracking and analytical tools to track your visitor paths and checkout process. Establish benchmarks before you optimize your buy funnel and always perform controlled tests so you know what works.

Increasing Revenue with Your Website: The Featured Link Revolution

Since the birth and popularity increase of the Internet, advertising has become a booming industry. Throughout the past few years, more and more types of advertisements have begun in an attempt to make online advertising more effective: cost effective for advertisers and sufficient revenue sources for publishers. Banner ads, newsletter ads, pop-ups, pop-unders, and many other forms of advertising have been tried. Making Flash banners hasn’t improved the click through percentages either. What is going to be more effective? Featured Links are going to become the new frontrunner in the online advertising industry.

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