Women, ages 45-54, are more likely than men of the same age to make an impulse buy online based on a limited time offer (55% versus 38%, respectively) according to a survey from GSI Commerce.
The Web’s Biggest Impulse Shopping Day
The other day, we were talking about what makes us buy (an appropriate topic for today, the biggest shopping day in the US) and Barb Newman, our General Manager, wondered what made us impulse buy? She was trying to figure out why she had dropped way more money than she intended on a purse. Being […]