Since the human brain seems to be able to focus on only one thought at a time, it’s difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That’s why it’s necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails.
3 Tips for Improving Your Communications
As a manager, you have so much to do and so little time to do it. You know communicating with your staff is critically important, but how can you make it easier? Here are 3 techniques you can use:
Improving Projects by Communicating What’s Below the Surface
Project work is all about things, right? It’s about requirements and specifications. Selecting the technologies to use. Making sure the technical work fulfills the business needs and product definition. Project schedules and budgets and ship dates and installation plans. But is it possible that project work is also about people connecting and working with people?
Resources For Improving Grammar
I will shortly be bringing this series of articles to an end, so have compiled here a selection of resources available on the internet to help all those of us who write ads, articles and e-books to keep improving our work.
The 7 Major Steps For Improving A Web Site
I recently gave a presentation to a group of web designers dealing with what I call the “Seven Steps to Achieving the Next Level” — getting development teams to a point beyond their current practices. Our research shows that almost every design project we see today can readily apply these seven techniques.
Improving Your Improvement Programs
What CEO’s eyes wouldn’t light up at the prospect of improving productivity and product quality while also saving millions by reducing waste and defects? But if improvement programs are going to have an impact, they must be cross-functional in their approach.
Six Suggestions for Improving the Readability of TheHomeSchoolMom.Com Newsletter
TheHomeSchoolMom.Com meets the first test of an ezine with flying colors: it provides plenty of useful content for Moms who are homeschooling their children, and updates and expands the Web site. The newsletter has a personal voice and an enthusiastic “can do” tone. The newsletter would be welcomed by any homeschooling Mom.
The newsletter has a nice, uncluttered design that contributes to readability. The newsletter’s tag line: “Bringing you the best free homeschool resources” clearly identifies the purpose and scope of the newsletter. The newsletter does a good job of separating content from advertising, and of letting the reader know what is advertising.