Are you ready for the future of search marketing? It’s going to creep up on you if you are not. In fact, it’s already creeping. How long have you spent worrying about keywords? Is that all you worry about? Hopefully not, because there’s a lot more to successful online marketing than that, even search marketing.
Facebook Just Became More Important to Search
Facebook has begun rolling out a new version of its search feature, which it began testing with a select few last month. Of course, this would be real-time search, in the company’s latest effort to move into Twitter territory.
The Most Important Social Media Strategy for Making Money
Earlier this week, Murdok reported on a study from WetPaint and the Altimeter Group, which indicated that brands who engaged with customers more through social media performed better financially.
The Most Important Domains and Pages on the Web
SEOmoz has a couple of very interesting charts showing the top 500 domains and the top 500 pages being linked to from different places. This paints a pretty good picture of what sites are held in the highest regards by content producers.
YouTube Given Important Role In New Zealand Politics
One nice result of the U.S. economy’s implosion has been the news coverage of something other than American politics. But then the blame game begins, so to remove ourselves even further from McCain-Obama bickering, we can look to YouTube’s latest project: the ONE News YouTube Election Debate.
Search Engines Increasingly Important To Video Sites
Video sites should thank comedy shows, car magazines, and news anchors for traffic – they’ve been plugged by all of them. Search engines and social networks also belong on that list, though, and new Hitwise data shows that they’re about even in terms of significance.
Price Becoming More Important For Mobile Users
Price has become an increasingly important factor when choosing a wireless provider according to a new comScore survey of U.S. mobile phone users.Coverage, price and family/friends connectivity were the three most important factors given by respondents when choosing a wireless carrier. In a similar survey from 2006, respondents said better coverage was almost twice as important as price, 27 percent compared with 14 percent. Having friends and family who had the same carrier was an important factor for 13 percent.
ChaCha Gets Extra-Important $10M In Funding
In a series B round of funding, the Indiana 21st Century Research and Technology Fund showed its confidence in ChaCha by tossing in $2 million. Morton Meyerson must really like ChaCha, though – he gave the human-powered search company $8 million.
Shocker: Writing Quality Important To Blog Readers
People have debated whether content is really king for some time, and for content producers, it seems a no-brainer: create quality content and the audience will come. That’s the way it’s always been, that’s how it will remain. A survey about blog readership conducted by Vizu confirms that mantra, and reinforces the importance of good writing.
Online Product Information Important To Shoppers
Being able to research products online is important to retail shoppers. Ninety-one percent of online shoppers said it was "important" or "very important" for retailers to offer in- depth product information online according to WebCollage’s 2007 "Survey of Online Consumer Product Research Habits."