Tag: importance

The Importance of Setting Goals

With rare exceptions, nothing truly worthwhile in life happens by accident. Sure, you may win the lottery but what are the odds? What if you could achieve everything you ever wanted without wining the lottery? What if it was as simple as deciding where you wanted to go and planning the route to get there? It is. Goal setting is the process of deciding where you want to go in life and then mapping out a series of steps to get you there.

The Importance of Links

Link: {(noun) – lin[ng]k} 1 : a connecting structure: 2 : something analogous to a link of chain: as a : a connecting element or factor b : a unit in a communication system c : an identifier attached to an element (as an index term) in a system in order to indicate or permit connection with other similarly identified elements (as defined by Merriam-Webster Online – http://www.m-w.com/)

The Importance of a Good Web Page Title

Many web designers focus just on the actual look and feel of a page and dismiss seemingly minor details like the page title. However, a good title can, in just a few words, tell your visitors what they can expect by reading your page. More importantly, the page title is the only way that many visitors will be able to identify and find your page. A good title can therefore increase the traffic to your site.

The Importance of a Win/Win Orientation

Vice President of Marketing, Becky, simply couldn’t believe that Vice President of Engineering, Mark, would go behind her back to the CEO and convince her to re-allocate the $1.3 million they had set aside for a new segment-oriented marketing campaign. But he did, and the money was reassigned to fund a research project. This happened in August 2001, just after Becky and Mark had agreed to split $2.6 million in the 2002 budget between the new marketing campaign and a much-needed retrofit for the Engineering Services Office. It appeared that Becky and Mark, both company officers and members of the board, had a pretty large bone to pick.

The Importance of a Regional Search Engines Strategy

Competition for keyword positions has increased dramatically over the past year as website owners have started to realise the benefits of search engine marketing, pushed along in part by the increasing number of companies offering dedicated SEO services. The price of Pay-for-Inclusion and Pay-per-Click services have increased in tandem with the number of competing websites entering the indexes, leading to a situation where more money gets poorer results today than at any point in search engine history.

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