When the Five Hundred sedan didn’t sell well, Ford renamed it after a much older model, the Taurus. Ford didn’t change the car in any substantial way, but name recognition is everything, right? Now Yahoo may be attempting to apply that theory to MyBlogLog; a name change is in the works, and other, more substantial, alterations should also take place.
Is A Google IM Imminent?
Expanding on services associated with a well-received name brand can be a risky move. You run the risk of neglecting what made you popular in the first place. However, when you have the track record of Google (the Google-touch?), expanding business horizons can also solidify a company’s position, although, since Google began to expand their operations, every move has been scrutinized and criticized like no other.