Knowing The Importance of Corporate Identity
Take a look at big names in the computer industry like Microsoft, Dell, or Macromedia. How many times has Microsoft changed it’s logo in the past 10 years. If you said zero, then you’re right. Microsoft’s logo is the cornerstone of their corporate identity, an identity built up over the past 10 years using countless resources and advertising.
7 Ways to Carve a Rock-Solid Online Identity
Branding has been a business buzzword for many years, but the term has implications far beyond corporate logos, mission statements and theme songs. Effective branding is all about telling customers who you are, what you do and how you do it.