Are Your Marketing Efforts Hitting The Bullseye, Or Missing The Target Entirely?
I have a friend who recently asked for help in marketing a booklet on how to varnish a boat. Varnishing…
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Tag: Ideal Customer Profile
21 Truths About Generating Qualified Leads
Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation…
Turn Your Clients Into Partners
Ideally, a business partner promotes your business; they're always on the lookout for new markets, and they work to find…
How to Best Qualify Your Customers
Q. I am new to the consulting business. Many of my friends, some/some consultants, some not, tell me I should…
