Search Engine Ad Revenue Up 35 Percent
Interactive Advertising Bureau (IAB) has released the Final Full-Year 2003 Internet Ad Revenue Figures, and the report has revealed that…
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Tag: IAB
Defending Organic Search: The Other Side of the Comscore IAB Study
IAB and ComScore recently released the first major study on the effectiveness of sponsored search advertising. Not surprisingly, considering the…
Study Shows Record-Breaking Online Ad Sales
In 1996, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) began tracking interactive advertising revenue.
