I sent the following short sales letter by email to my own list of some 800 names. There was an immediate boost in sales. Amazon.com had to back-order the book I was selling in the letter. My publisher’s online server went down due to all the orders they got at once. But something even more shocking happened.
The Hypnotic Power of Repetition
Scene One:
In the movie, “Good Will Hunting,” the counselor, played by Robin Williams, lovingly confronts the disturbed young man in his office with the phrase, “It’s not your fault.”
10 Hypnotic-Like Sentences That Sell Like Crazy!
Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.