Earlier this year, YouTube rolled out YouTube Insight, an analytics program for videos that let users get a look into where and by whom videos were posted. They have launched a new feature of that service today, which allows you to actually pinpoint the specific parts of videos that get viewed the most. A post on the Official Google Blog explains:
Report: YouTube Preparing HotSpots Tool
Suppose that, whenever a certain television character entered a bar, viewers changed the channel instead of happily shouting "Norm!" NBC would have wanted to know, and now YouTube’s content creators may gain a similar sort of insight into what users do while watching their clips.
Post-Wikipedia Hotspots
The act of visiting Wikipedia isn’t too shocking at this point. We all do it. But an interesting new Hitwise report looks at where the average American goes next.