We made a video at SMX Advanced with Stephen Spencer recently where we discussed (among other things) some changes expected(?) to be coming to Google in terms of the no-follow attribute. These no-follow changes have some pretty significant implications for lots of things, first and foremost though it seems these changes are specifically geared to mitigate, to some degree, the effectiveness of PR sculpting.
Is SEO’s Demise On The Horizon
"SEO as we know it will be dead within the next 2 years – true or false? With the wealth of info at their fingertips combined with localized, customized search to name but a few Google will no longer need to do what it does now to determine rankings?" I’d say "false".
PPC Patent Bid War On The Horizon
According to a couple of sources, there are some very early patents (filed in 1996 and awarded three years later) on pay-per-click advertising that could spark a bidding war. The patents cover systems and methods for online advertising rather than the technology for it, and have been dormant for years after the filing company went under.
Nearer to Healing: AIDS Vaccine On the Horizon
For twenty years, the human immunodeficiency virus (HIV) has been thwarting the attempts of scientists to develop an effective vaccine. Scientists are seeing major promise in the latest batch, so much promise that major pharmaceutical company GlaxoSmithKline is making deals.
The Future of Search: Beyond the Horizon
I was asked by SEMPO (the Search Engine Marketing Professional Organization) to speculate on the future of search marketing. Then came the hard part: Limit it to one column.
Credit Help For Renters And Others On The Horizon
Sue is a homeowner and pays her mortgage and other bills on time like a good credit consumer. Sue’s on-time mortgage payments are reflected in her credit score profiled by the three major credit bureaus; Equifax, Experian and Trans Union.
National Do Not Call Registry On The Horizon
Growing tired of those pesky telemarketing calls during the middle of dinner ? Don’t want to buy the latest “gizmo” to zap or block their unsolicited calls ? Well , the federal government has finally heard our complaints loud and clear and help is on the way.