In the past week, there has been an influx of online marketing tips and how-to’s on industry blogs covering everything from how to optimize eBay stores and contextual ad campaigns to social media marketing for business-to-business. We thought these were some excellent sources for creating a more universal online marketing campaign.
AdWords Strategy: Are You Holistic?
Google’s AdWords Optimization team has been delving into the art of making the product work better for its clients. To start things off, they recommend getting a little perspective first.
Microsoft, Sprint Enter “Holistic Relationship”
Strategic alliances seem to be all the rage these days. Yahoo and Vodafone (a telecommunications company that owns a big chunk of Verizon) formed one earlier this week, and now Microsoft has reached a similar agreement with Sprint. The companies plan to “drive new services” together, the first of which will be Windows Live search for mobile phones.
Holistic CRM and Overall Business Performance
Born out of the high priced custom built CRM and ERP solutions of Oracle, Siebel and SAP, on demand CRM solutions built on the Software as a Service (SaaS) model are beginning to incorporate more than just customer relationship management.
Blog Coaching – A Holistic Approach
JSLogan has a rant about Blog Coaching – The Next Big Rip Off In The Business Blogosphere…
Holistic Search Marketing – Organic and PPC
It has been just over ten years since the public release of the first modern search engine, AltaVista. Infoseek, Lycos, HotBot, Northern Lights, and dozens of others quickly followed AV.
Zen and the Art of PPC A Five Step Holistic Approach
Over the past few years I’ve modified my approach to Pay Per Click (PPC) Marketing in response to the popularity of PPC and all of the great technological advances in Overture and Google AdWords.
The Holistic Approach to Search Engine Marketing
Holistic: [adj] Emphasizing the importance of the whole and the interdependence of its parts.