Promotional email from retailers on Cyber Monday increased this year with 55 percent more sending email this year than last year according to RetailEmail.Blogspot, a site that monitors email marketing campaigns of major retailers.
Convenience Drives Online Holiday Shopping
A new report form Nielsen Online examines the reasons shoppers turn to the Internet during the holiday season.
Big Holiday Deals from PayPal & Google Checkout
Google’s Checkout and eBay’s PayPal unit are showing off their big holiday offers, designed to get you to use their services when making your holiday purchases online.
Holiday Shoppers Look To Online Reviews
Holiday shoppers are increasingly looking to online ratings and reviews to make decisions about their offline purchases according to Bazaarvoice
Bazaarvoice data revealed an increase in ratings and review activity for the week of November 19-26,2007, with a peak on Thanksgiving evening as shoppers prepared for Black Friday. Bazaarvoice said it served 1,400 ratings and reviews per second at the peak, which took place at 9:25 pm EST on Thursday, November 22.
Gearing up for Holiday Sales
Have you heard of “Cyber Monday”? Boomers are a driving force in comparison shopping engines.
Why is this important? How is social media marketing an essential tool behind holiday gift buying? What type of revenue increase are e-commerce engines estimating within the holiday season? Some interesting questions not to say the least and valuable information for any e commerce owner. I have put together some interesting marketing charts and trend analysis for your viewing pleasure.
Sears Taps Yahoo For Holiday Campaign
Sears has launched an integrated marketing campaign around the return of the holiday Wish Book.
YSM Webinar: 2007 Holiday Consumer Overview…
Our friends from Yahoo! just let us know Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, will be hosting a webinar on Wednesday, November 14. Called "2007 Holiday Consumer Overview and Search Best Practices," many subjects from best practices, to the impact of combining search and display, to 2006 holiday results/consumer trends will be discussed.
Free Shipping To Drive Online Holiday Sales
Expect to see plenty of free shipping offers this holiday season, the most common shipping promotion will be free shipping with conditions, according to the 2007 eHoliday study conducted by BizRate Research for Shop.org and Shopzilla.
Online Holiday Retail Sales To Set Record
U.S. online holiday retail sales will reach $39 billion in 2007, an increase of 20 percent over last year’s holiday season according to a new report from JupiterResearch, "US Online Retail Holiday Forecast, 2007."
Holiday Search Marketing Strategies by YSM
Yahoo! Search marketing blog has help for all advertisers who want to take advantage of the holiday season, to make more money. These tips are based on all the date the have acquired.