The U.S. Hispanic online population reached a record 20.3 million users in February 2009, representing 11 percent of the total U.S. online market, according to comScore.
During the past year, the growth of the U.S. Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages viewed, as Hispanic online adoption and engagement accelerated.
Yahoo: Hispanic Community Is More Tech-Savvy
Online U.S. Hispanics adopt media and technology at a greater rate than the rest of the population, according to research from Yahoo Telemundo and Experian Simmons Research.
Hispanics are at the top of the general market when it comes to "media meshing" and the use of key mobile phone features as they spend over half of their day with television, Internet and technology gadgets.
Yahoo, Telemundo Ready Hispanic Portal
A partnership between the Spanish-language TV network Telemundo and Yahoo has delivered a new site that blends their content in a new presence online.
Search Marketing for the U.S Hispanic Market
As the U.S. Hispanic population continues to grow and Hispanic online shopping increases, smart search marketers will find ways to incorporate that segment into their marketing plans.
Don’t Limit Hispanic Optimization To Site Translation
Whenever I have any topics relating to optimizing for the Hispanic online population, I normally consult a friend who know a great deal more about the Hispanic search market than I do to get a better grasp of what has been done and what else needs to be done to make a site an attractive option for the Hispanic audience.
Retailers Further Their Embrace Of The Hispanic Online Market
As the Hispanic penetration into the online world continues, slowly but surely retailers and site owners are being more conscience of this audience and the spending power they can provide.
Hispanic Internet Use, Online Shopping Increasing Daily
Since I’ve been covering the search engine industry, one of my “mentors,” Nacho Hernandez, has guided me in the area of search engine marketing toward the Hispanic community, a subject some feel isn’t worth the effort.
More On Search Engines And The Hispanic Market
As the US Hispanic-speaking population continues to grow as an Internet-using society, hurdles remain between them and effective search engine marketing strategies, largely because of the perceived language barriers that may or may not exist.
Search Engine Optimizing Toward The Hispanic Community
There has been a running discussion among the SEO community about whether or not going through the efforts of optimizing web content for Hispanic visitors is a valid exercise. Some believe that optimizing and marketing towards a community that isn’t known as being search engine savvy (a misconception) isn’t a worthwhile endeavor.
Search Engine Marketing to the U.S. Hispanic Market
The explosive increase in the U.S. Hispanic population coupled with its increasing purchasing power has companies competing for a larger market share of this largely untapped market. Advertisers spent an estimated $2.8 billion in 2003 to market their products to U.S. Hispanics.