Local search is a hot topic at the moment and now the focus is moving beyond just getting a local listing for your business. With major search engines like Google and Yahoo! displaying local listings in the main search results, the challenge for businesses is to get their local listing ranking above competitors. Below I look at some of the factors that can help your business improve its local ranking.
Click Fraud Higher than Search Engines Suggest
Fair Isaac is dipping its toe in the click fraud tracking waters, with the release of its own study into fraudulent search engine clicks.
DoubleClick Turned Down Microsoft’s Higher Bid
The irony of Microsoft crying antitrust in the Google/DoubleClick buy is starting to make more sense: it may be sour grapes, and a regulatory approach may free up DoubleClick for themselves, or at least stop Google from cornering the market.
Constant Communication = Higher Sale Conversion
Constant communication with current customers is the gold mine that many companies do not take advantage of. They do their sale and move on to find new customers. No … I will not stress on how important and easy it is to sell to your current customers compared to new ones, …. I guess I just did.
Anyway… let’s move on.
Online Ad Growth Higher in Great Britain than US
The New York Times has a lengthy article on the growth of online advertising in Great Britain, and how it’s outpacing the U.S. In fact, online advertising in Britain is growing by 40% and is expected to account for 14% of all advertising spend – more than twice the percentage in the United States.
Higher Returns With Entrepreneurial Investing
Long-term investing in the stock market can offer a passive return around 5-8% if you remain invested for 30 years; but, unfortunately, that return is before taxes and inflation.
Does SEO Offer Higher ROI Than PPC?
Which method of search marketing provides a higher return on investment rate? Is it search engine optimization or does pay-per-click advertising pay higher dividends…?
Has Yahoo Publishing Network led to Higher Adsense Click Values?
Jason has a theory that click values in Adsense have increased since the introduction of the Yahoo Publishing Network and writes …
Oil Prices Hit Records and Are Expected To Get Higher
Oil prices reached record highs yesterday with crude going up $1.89, or 3.3%, to $58.47 a barrel. Futures reached $58.60 a barrel. The previous record was $58.28 in April.
Guest blogging: Higher profile
Guest blogging.
It’s definitely something you should consider doing as a blogger.
If you have a blog, having occasional guest bloggers appear on your own blog, is often a good idea as well.