The recent article written by Nicholas Carr in Harvard Business Review, “IT Doesn’t Matter,” spurred a huge debate in the press, with analysts, and particularly in budget planning meetings between the CIO and CXO-level executives. In this article, Mr. Carr asserts that IT is a commodity and as such offers little competitive distinction and therefore no competitive advantage. As a result, Mr. Carr suggests that IT investments be curtailed based on the lack of bottom-line impact which can ultimately be derived from such spending.
Hierarchy Menus in Fireworks
As many of you are probably aware, the possibilities of Macromedia Fireworks are virtually limitless. You can create banner graphics, logos, and even HTML code from within Fireworks. But I recently picked up one of the cooler features that Macromedia has blessed us with…the hierarchy mouseover button menu.