Nearly Everyone Uses It, and So What?
Occasionally a prospective client comes to me very gungho about getting publicity and declares that they envision coverage in every…
Part of the
network
network
Tag: headline creation
The Seven Irrefutable Laws of Sizzling Copy
There are certain things you can do immediately to help you drastically improve your sales copy. Granted, writing persuasive content…
Tips for Writing Effective Sales Copy, Part 2
Pay particular attention to your headlines. This is where you sell the sizzle, not the steak. Your headline must articulate…
