HarperCollins will begin offering free electronic editions of some of its books online in an effort to increase sales. The idea is to give readers the chance to sample books online in much the same way they would if they were in an actual physical bookstore. "This is analogous to removing the shrink wrap from a book," said Jane Friedman, President and CEO of HarperCollins Worldwide.
HarperCollins Lets iPhone Users Read
HarperCollins said today that it would make digital book content available for the iPhone. The publisher said it would make excerpts of 14 new titles available online in an iPhone-compatible format using HarperCollins Browse Inside application.