It’s good to see that the CIPR, the body representing the public relations profession in the UK, has taken a lead in formally starting a debate about social media and PR.
Google Offers Unclear Landing Page Guidelines
Google has announced changes to its method of assessing the quality of landing pages as part of its AdWords service. The guidelines for landing page evaluation, however, still remain somewhat of a mystery.
Google Give Guidelines A Tweak
The Webmaster Guidelines at Google have been adjusted to permit the indexing of pages carrying a parameter that the Googlebot previously ignored.
Mobile Web Guidelines Published
A large group of major technology and Web companies have published a set of guidelines for developing mobile Web content. The Worldwide Web Consortium (W3C), consisting of companies like Google, Microsoft, and Nokia, released its “Mobile Web Best Practices 1.0” today as part of a larger effort to make Web more accessible worldwide.
News Release Formats and Some Guidelines
Distributing your company’s news… everyone’s doing it… enter the press release. If you or your company is working hard then you need to spread the word, however, in order to effectively get the word out and have your news picked up on you need to be careful and be sure to follow a few simple rules.
IAB Releases Commercial Video Guidelines
The Interactive Advertising Bureau (IAB) recently released a set of guidelines for creating online video commercials as well as a compliance program to assist advertisers identify publishers and technology providers that follow the guidelines. Some big name Web companies have signed on to the compliance program like Yahoo!, Walt Disney Internet, MSN, Fox Interactive, CBS, and NY Times Digital.
Guidelines to Improve Usability
How you write and design your links is crucial to your visitors clicking them or not. Write them badly and they leave, write them well and they stay.
Ten Guidelines for B2B Podcasts
In my “Writing for the Wired World” workshops, I begin by pointing out a fundamental difference between business websites and everything else on the web.
Yahoo! Employee Blog Guidelines: The Official Version And My Own Advice
After a lot of work internally, the Yahoo! Employee Blog Guidelines have been published. Yahoo! employees can find them on Backyard (our corporate Intranet) and the rest of you can get the PDF file by clicking that link.
Yahoo Publishes Employee Blogging Guidelines
Yahoo has publicly published its employee blogging guidelines (version 1.0, no betas) and they are concise, intelligent, and actually quite helpful.