Mobile marketing is going to become increasingly hard for businesses to ignore. Just look at how much mobile advertising is already going on.
IAB Announces Guidelines for In-Game Ad Standards
The Interactive Advertising Bureau (IAB) has just announced the release of In-game Advertising Measurement Guidelines. The IAB’s proposed new guidelines cover dynamic, in-game advertisements that appear in PC or console-based games and:
Google Street View Meeting EU Privacy Guidelines
Google has announced it is making additional privacy modifications to its Street View project in Europe.
Google says it is continuing to work with the Article 29 Working Party, which brings together representatives from all 27 European Data Protection Authorities. It is complying with European authorities request to provide advance notice to the public about the Street View project before driving in a new country.
The Article 29 Working Party has requested that Google set a time limit on how long it retains unblurred photos of panoramas in Street View.
WSJ Sets Guidelines For Employee Use Of Social Media
Google Maps Posts Business Listing Quality Guidelines
Google has posted some official guidelines for listing your business in Google Maps. As more and more people refer to the Internet rather than the phonebook for looking up local businesses, business owners will want to pay close attention to the rules, so they are easily found on Google Maps. The new guidelines read as follows:
Facebook Establishes Promotional Guidelines
If your company has a presence on Facebook, the social network wants you to promote it. Cross its figurative heart, hope to die, and so on. But Facebook wants to keep your company separate from its brand, and so has issued some detailed guidelines.
Unions Call for Workplace Facebook Guidelines
The TUC, the organization representing trade unions in the UK, adds its voice to the big debate on what to do about Facebook and employee use.
In a practical approach to an issue that some companies see as a problem that can be solved only by banning it from the workplace, the TUC says that’s not the best approach:
Guidelines on How to Ask for a Link
Last week I did a post on Search Engine Watch about 11 guidelines for pursuing authoritative links. This post on SEW provides an overview about pursuing the highest value links from sites as part of a long campaign. And this is a great approach to pursuing links.
CIPR: Social Media Guidelines
Last November, the UK’s Chartered Institute of Public Relations (CIPR) issued a call to action to the PR community inviting comment on a discussion paper about the opportunities and risks social media present in public relations practice.
The CIPR’s plan was to incorporate it into the association’s code of conduct for members, following the public consultation.
Google Clarifies Quality Score Guidelines
Since announcing algorithmic adjustments to the calculation of landing page quality score, and the subsequent impact on minimum bids, Google has been the object of some scrutiny from its advertising partners. Following much anticipation, the company has finally released more concrete basis of suggestion for achieving high quality score ratings.