Times are tight. Heck, college professors are having to sell ad space on exam pages to make up for budget cuts. It would make sense that Google would increase the number of ads on its search pages, too, except it’s hard to forget certain executive speeches about fewer ads with better targeting.
Business Not Producing? Stop Guessing and Find Out Why!
It seems each January that many small businesses (especially online businesses) sigh as they wonder why their company is not producing and what to do about the situation.
Are You Guessing In The Dark When It Comes To E-Commerce?
In the early days, guessing was considered to be the smartest thing to do. After all, we needed to start somewhere and develop ourselves from scratch so we were ready to find out what works and what doesn’t.
Are You Building Your Business By Guessing Or Testing?
A distributor for a network marketing company called me this week for help in promoting her business. Julie places ads in ezines (email newsletters) to generate traffic to the free website provided by her company. She also sends postcards to several targeted mailing lists to generate inquiries and traffic to her website. I asked her what was producing the most profitable results. She answered, “I don’t know.”