What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?
That Was No Gorilla, That Was My Inattentional Blindness
If you were watching a basketball game and someone in a gorilla costume stomped across the court pounding his chest, you’d notice, wouldn’t you?