The future of search engine optimization is uncertain right now. Google is experimenting with personalization, and the need for quality, engaging, and usable content is becoming more important than ever. One part of a site’s usability is the ease with which a user can find desired content. A common way to make this easier, is site search, which Google itself happily provides.
Some Think Google Should Go After eBay
There is an interesting article at Seeking Alpha called "Why ‘GooBay’ Makes Sense." Obviously this is a "what if Google bought eBay?" piece, and feedback to the article thus far isn’t real keen on the idea, but there are some valid points throughout the article nevertheless.
Google Introduces Personalized Search Options
Google tests a new feature allowing users to prioritize their preferred websites in search results enhancing personalized searches.
Google Offers Employee Option Exchange Program
As you’re probably aware by now, Google released its financial results for the fourth quarter yesterday, and although they managed to beat the analysts’ expectations, they also had a drop in profit.
Google Base Help Forum Rolls Out Welcome Mat
The Google Base Help Forum – or at least a person who runs it – doesn’t want you to forget that the resource is there. A "new" layout that’s more than two months old is getting a little spotlight time.
Google Beats Analysts’ Expectations Yet Again
Google was one of few successful companies on the stock market today; it provided a little bit of green within big lists of numbers that were otherwise mostly red. This trend continued as the search giant released its fourth quarter financial results.
Britannica Goes 2.0, Prez Slams Wikipedia/Google
Encyclopedia Britannica is finally giving in to user-generated crowd wisdom—to an extent but not without some harsh fightin’ words aimed toward Google and Wikipedia.
Google Sites, Analytics Get Cozy
Even though people can accomplish great things while working as a team, not being able to measure the results is something of a limiting factor. To fix this problem with Google Sites, then, an integration with Google Analytics has been announced.
Ahead Of Earnings Call, Google Faces Tough Climate
Google is set to release its Q4 2008 earnings report tomorrow, and the company will likely set the tone for the entire search marketing industry and the online economy going into 2009. According to a recent market report, Google’s got a tough sell on Thursday.
Forestle Dropped by Google, Embraced by Yahoo
Forestle is a search engine with the goal of saving the Rain Forests. It was built on Google Custom Search, but Google revoked the site’s search functionality claiming that Forestle offered "incentives to click artificially on sponsored links," which is not compliant with Google’s policies.