Contextual Ad Wars: Google vs. Overture
Google Goes Topical: The Smoking Gun
Uncovering The New Algorithm
There have been all sorts of theories put forward about Google’s new algorithm. What I present here, as far as I can tell, fits the facts at hand. You are welcome to disagree with me.
Major Changes At Google
This journey started on November 16, 2003…
The fourth edition of “Search Engine Optimization Fast Start” (a.k.a. SEO Fast Start) had just gone through the final proofreading and editing stages, and I was writing the email to notify my readers of its availability, when my phone rang with a little bit of breaking news. Google had suddenly started acting “crazy,” according to the caller.
How To Write A Press Release For Google News
Learning how to write a press release for Google News is a five-step process that can be taught in a half-day public relations workshop. So, why haven’t more public relations firms and departments seized this opportunity?
Microsoft Search = Google Apocalypse?
I spoke with Dan Thies (author of today’s feature article) earlier today about Microsoft Search and he shared a great observation: Microsoft’s strategy is about squashing competition, not competing with it.
How To Optimize Your Google Description
When it comes to describing your site, Google assembles what is known as a snippet description to display in their search results. Sometimes it’s a good description – one that prompts potential visitors to click on your link. Other times, it isn’t. Take the case in point where the following page (ranked at #1) in a keyword search for scuba dive “entices” the potential site visitor by listing the various PADI locations from around the world…
Google’s Latest Dance
Google’s recent November changes to its algorithm, now known as the “Florida Update”, have left many site owners in a quandary. Many who were enjoying top placements, have lost their spots, and apparently, for no real reason.
Why Google Blocked Scroogle
Do you remember Scroogle? Daniel Brandt, of Google-Watch.org, created Scroogle when he discovered that you could see pre-update results for search terms when you included “+ jibberish term” after your key term.
Is Your Thinking Deflating Your Profits More than Google’s Florida Updates?
You spent a ton of time getting your website just right for Google. And now your site has sunk to the very bottom of the results for several key phrases.
The Google Tab Theory
Danny Sullivan discussed his “Invisible Tabs” theory during his keynote speech at the Search Engine Strategies conference. Google’s recent release of their book search lends credibility to this theory, and points in the direction Google’s heading.