The word that Google based their name on, Googol, was invented by Columbia University professor Edward Kasner. The term means 10 to 100th power or a 1 with 100 zeros following it. With Google’s 4 billion and growing web index, their name’s association with Googol is increasingly appropriate.
Google Somewhat Lifts Oceana Ad Ban
Environmental group Oceana appears to have had a Google-issued ban of its AdWord campaign lifted. Partially. The search engine has allowed the group to display an ad praising Royal Caribbean cruise lines for its clean up effort. Although, in the same stroke, Google denied Oceana from displaying ads calling for other cruise companies to follow Royal Caribbean’s lead.
How to Use Your Google API Key as Your Secret Weapon: Part One
Just over a year ago, Google.com began to provide access to its web search API to programmers and developers. This provided them with a way to utilize the optimum resources of Google’s database of listings. At first, there were few practical applications that would help the average webmaster.
Google Ranking Benefit For Link Titles?
My recent article on the power of anchor tags sparked some interesting discussion in the WebProWorld forum, and revealed an aspect of anchor tag optimization I hadn’t heard mentioned before.
Yahoo And Google Remove WhenU From Their Search Indexes
WhenU, a company that has been accused of employing spyware tactics, has been removed from the search indexes of the internet’s 2 biggest search engines, Yahoo and Google. WhenU was removed for using cloaking methods to improve their search engine ranking.
New Google Bombing Method Found
On the 6th of May Philipp Lenssen of Google Blogoscoped started an experiment. He added a false parameter and keyword to a link to a high PR site to see if the site would appear for the key phrase. His test was http://www.cnn.com/?-gmail-account.
Google Groups Hit By The Redesign Update Bug
Google has been on a role as of late. The company, just this year, has: launched Gmail, filed for its IPO, redesigned Blogger.com, added a slew of functions to their search options, began including images into their ad program, and now has launched its redesign/re-imagining of Google Groups. It’s obviously been a busy year.
Google Begins Featuring Image Ads In AdWords
In a surprise to many experts, Google has begun offering image based ads to their AdWords clients. This new format of Google ads will, like all AdWords/AdSense campaigns, be contextual targeted.
Google Contest – Nigritude Ultramarine
Nigritude Ultramarine Search engine optimization experts are having fun with Google.
Google Blog Edited By PR
Yesterday, May 11, 2004, Murdok reported on Google launching their official blog. This came on the heels of the search engine re-launching the updated Blogger.com. The second post ever of Google’s blog spoke about the negative press surrounding outsourcing and Google’s opening of a research and development facility in Bangalore, India.