First, the family of Professor Edward Kasner sued Google. The family claimed that the name Google was infringing on Kasner’s mathematic term, Googol. Now, another group has filed suit against the search engine, claiming Google infringed on their company name. The company filing this suit is called Googles, with an “s”.
New Changes from Google and Overture
Google ADWORDS
In a recent Google mail out sent to AdWords advertisers, Google announced that over the next few days they will be introducing changes to their AdWords program in an attempt to increase the relevance of targeted ads and increase conversions.
Google Updates Gmail Policies
In what seems to be a response to Gmail invitation auctions, Google has updated their Gmail policy page to reflect these activities. The changes now make it a violation to “sell, trade, resell or otherwise exploit for any unauthorized commercial purpose or transfer any Gmail account.”
Google Bans SEO Firm and it’s Clients
GoogleGuy recently broke his silence to confirm that Google has taken action against an SEO firm and it’s clients for spammy techniques. The SEO company convinced some its clients to use javascript redirects and place hidden links to doorway pages created by the firm. GoogleGuy explains:
Interview with Building Your Business with Google For Dummies Author Brad Hill
Brad Hill has worked in the online field since 1992, and was a recognized authority on search engines long before two now-famous Stanford graduate students started tinkering with what would eventually become Google. His popular books, among them Google For Dummies, Yahoo! For Dummies, and Internet Searching For Dummies, share a knack for taking what are often highly technical concepts and presenting them in ways that are immediately useful to the average reader.
5 Steps to Increase your Google Page Rank.
Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.
Google Improves Ad Relevancy For AdWords Service
Search engine Google sent customers an email yesterday that outlined changes to their ad relevancy algorithms. These changes are being made in order to improve the targeting of ads and members’ ROI.
Google IPO Has Wall Street Working Overtime
The dynamics of Google’s $2.7 billion IPO is causing a great deal of work for the Wall Street brokerage houses involved. In preparation for the offering, these houses, while working diligently, may not receive the type of return normally associated with an offering of this size.
Google Local Search and the Impact on Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.
Are You A Google Junkie?
Google this, Google that, Google Google Google…….