Tag: google

Google and Click Potential

Earlier this week in WebProWorld, Rich made a post concerning research recently released by AtlasDMT. The goal of the study was to provide some metrics on the actual impact and value of paid placement listings by their rank or position. While most would rightly expect that a higher positioned placement would outperform a lower position, the results of the AtlasDMT research yielded some fairly surprising results as to the slope of the drop-off from the number one spots.

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