Tag: google

Google Adds Heavily Requested Features to Analytics API

Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature.

Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number of times a white paper is downloaded, the length of time it takes to load a video, the number of validation errors users get when filling out a form, etc.

Google Makes Book Search an Option

Google has added Book Search to its Search Options. In case you haven’t been closely following everything Google has launched this year (and that is quite a bit), these options are presented to searchers at the top of the results page when they perform a search. I think the feature can be quite useful, but I often wonder how many people actually think to use it, or even know that it’s there.

Yahoo “Might Be Open” To Letting Google On Homepage

The Yahoo search experience might at some point change in a very surprising way.  That Bing may take over, we’ve come to accept.  But at least one high-ranking Yahoo employee thinks Google could get a shot, too.
Let’s talk about said employee for a moment.  Burke Culligan is the senior director of product planning and strategy over Yahoo’s front page and My Yahoo, so he’s in a good position to discuss significant adjustments.  Also, Culligan’s worked for Yahoo since October of 2005, so it’s not like he’s some newbie who doesn’t know the score.

Google And Yahoo Offer Best Mobile Experience

With 2 million mobile Web domains, 31 percent of consumers now browse the mobile Web at lest once a month, with news, search and weather being the most popular destinations, according to a new report by the Yankee Group.
The report found that most mobile sites still fail to offer satisfactory experiences, earning an average score of 52 on a scale of 1 to 100.

Google Books Opens Door To On-Demand Printing

Few people would argue that computer monitors – no matter how big and how nice – are suitable for displaying entire books.  Even if the text looks okay, monitors still can’t be carried into the kitchen or held above your head on a recliner.  So it may interest readers (along with critics of the Google Books settlement) to know that Google has provided On Demand Books access to its library.

Google Wants You to Be Able to Leave if You Want

Data portability is an important issue for users and businesses alike. In this age of cloud computing, where so many web users have valuable data hosted by web services, we can sometimes find ourselves vulnerable to the will and occurrences of these services. Let’s say for example, Twitter is one of the key components to your marketing strategy, and one of your main sources of traffic. When Twitter goes down, as it frequently does, this can present quite a problem.

Google Trying to Differentiate Between Blogs and News?

Google News is now labeling certain publications as blogs in search results. I’m not sure exactly how long it has been like this, but I noticed it for the first time today. In the past they have separated "news" and "blogs" on some results pages, but in what I’m talking about now, the results are mixed together, but some publications have "(blog)" written beside their names.

You can see a few examples here:

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