Google’s never been too chatty about its data centers; the search giant is slow to even confirm the centers’ physical locations, never mind discuss what’s going on inside. But at the Data Center Efficiency Summit, Google spilled a few secrets, and there’s definitely some impressive technology in place.
Google’s CADIE Takes the Company Over
If you use Google at all, you’ve probably noticed a link on the home page introducing CADIE. CADIE is "the world’s first ‘artificial intelligence’ tasked-array system." Learn more about it here.
Google Announces Notification Preferences for AdSense
Google has announced that it’s rolling out new email notification preferences for AdSense account holders. They will become available over the next few days.
Basically, users will have the option to receive specific messages like event invitations, info about webinars, and personalized account suggestions from Google.
Google Introduces Rich Media/Video Ad Templates
Google has introduced some new templates for rich media and video in the AdWords Display Ad Builder. Advertisers using the platform should take notice to these if they are looking to get consumers more engaged with their ads.
Google provides a step-by-step walkthrough of how to use the templates in the following clip:
Another Google Suit Settled For Ad Credit
If you have a dispute with Google over a relatively small amount of money, it’s probably best to take the company to small claims court. Joining a class action suit will only make lawyers rich and leave advertisers with advertising credit.
Big Publishers Want Special Treatment from Google
Update: In an interesting turn to this story, the New York Times has eliminated 993,000 article pages as it rolls International Herald Tribune (IHT) into the NYT site. Instead of redirecting the articles to the same article on NYT, they all simply go now to one landing page.
Google Finance Undergoing Tests
If you happen to know any Google Finance users, have pity on them – they’re probably feeling a bit disconcerted (and not just because the Dow’s down 254.16 points). Google Finance is testing some new site designs, and feedback so far has been less than positive.
Local Google News Feature Recently Expanded
Here in the United States, we’ve been enjoying the local news section in Google News for a while now. Last year, Google launched this feature allowing people all over the country to see news pertaining to their local city aggregated in its own section on Google News just like the World, National, Business, Entertainment, etc. categories.
On Friday Google launched the feature for Google News users in the UK, India, and Canada. To use it, find the local section on the front page and enter your city, state, or postal code in the local search bar:
Google Taking TV Ads Online
Google is reportedly readying a service that will allow advertisers to distribute ads across not only television through Google TV Ads, but through YouTube as well. According to the Wall Street Journal, the service is called Google TV Ads Online, and will be launched within the next several months.
Google Shows Paid Search/TV Relationship
Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting.
Adam Stewart, Google’s Industry Director for Media & Entertainment tells Murdok that the research confirms that paid search is an effective way to build traffic for a network’s website and, as a result, increase viewership for content like online video.