Tag: google

Is Google Playing Rope-A-Dope With Social Media?

Regarding social media, the best you can say about Google is that the company has merely dabbled in it. Google’s absence in this space becomes as glaring as Godot’s when chief rival Microsoft is busy funneling money toward the hottest new products, products created even by former Googlers.

That leaves us with two options: Google’s either planning something or avoiding it altogether. Recent events—or maybe better, non-events—suggest the latter.

Google’s Need For Freshness Sours Search Results

Every so often SEO professionals produce a list of what they believe to be the top factors influencing search engine rankings. The latest update to this list of proposed factors looks much like past lists, focusing on traditional factors like links, content, HTML tags, and domain registration age, and some new ones like geographical factors and personalized search history. But one term might be new to many people: link velocity.

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