ClickZ takes a closer look at Google’s tougher algorithms for AdWords landing pages. The changes are designed to filter out MFA sites aka “made for AdSense” which are designed to attract traffic for pennies and display AdSense ads that earn the publisher a profit.
Google Tackles Click Arbitrage
Google is putting its Birkenstocks down hard on AdWords clients with less-than-quality landing pages for their websites, in an attempt to clean up those made-for-AdSense pages found all over the web. Click arbitrage is a modern version of the “buy low, sell high” advice many have learned over the years.
Google And The Need For Speed
If the scientists who claim news content has a half-life of 36 hours online before it falls off the radar of Internet users are correct, Google’s successor online might match up freshness and relevance.
Google Compared To Cult
It’s commonly known that the Google corporation has many enthusiastic supporters. Most of the company’s workforce also seems very happy with their employer. Now, someone’s come right out and asked the question: “cult or corporation?”
Google Tells Woman Which Arm To Twist
Google may not voluntary provide information on the identity of its advertisers, but if you have a good case, then the company may tell you how to have the courts make them do it.
Google: Click Fraud Fixes Itself
Like John Lennon, Google CEO Eric Schmidt must have received a visit from Mother Mary, whispering words of wisdom about click fraud. Using an economic thought model reminiscent of “laissez faire” and “trickle down,” Schmidt said the best way to deal with fraudulent clicks is to “let it happen.”
Google Health Scrapbook?
Josh Jaffe writes about a developing Google product, Google Health Scrapbook, a service that will allow users to manage their entire medical lives, from adding medical providers, checking medical records, and paying bills. Google met with WebMD in New York last week to partner with them on this project, which would also provide information on hospitals to help patients choose.
eBay Bans Google Checkouts
The latest big hubbub not involving blond newsreaders is that eBay has added Google Checkout to its list of payment services not allowed in its marketplace.
Google Scares eBay Into Changes
PayPal’s president has been replaced by Skype’s president, while eBay drops Google Checkout into the laundry list of alternative payment services banned by the online marketplace.
“Google” Officially a Verb, We’ve Got More For You
I don’t think I have ever said “google it”, but it appears enough other people have to warrant Merriam-Webster’s Collegiate Dictionary adding the verb to it’s latest edition.