Tag: google

Google Feels The Need For Speed

At Google, speed is important. The company’s home page is well known for its quick-to-load simplicity, and a study found that although users claimed to prefer 30 search results per page, their limited patience was better suited to 10. The company has also established that a 30% cut in the size of the Google Maps home page corresponded to an immediate 10% increase in traffic.

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