WebProWorld
Eric Schmidt gave a commencement address at the University of Pennsylvania yesterday. The full video is below, but I have pulled out some of the good quotes from it (there were quite a few).
He begins with congratulations and talks about how great Penn is, and how there are 250 alumni who work at Google. He says it’s the most desirable place for Google to hire interns because the "quality of graduates is the best in the world."
Unhappy Googlers may soon be supplied with about as many muffin baskets, pats on the back, and intriguing projects as they can handle. Apparently Google’s developing an algorithm to identify which employees are most likely to quit, and it’s acting on the info in an attempt to keep top workers around.
Murdok recently spoke with Search Engine Land Assignment Editor, and SmallBusinessSEM.com Blogger Matt McGee about local search and its impact on business owners. The local search game has changed over the years, and even more so within the last couple months. Do you think a Google search is the most important place to be found in local search? Share your thoughts.
Benjamin Edelman, assistant professor at Harvard Business School, claims Google and partners are inflating PPC conversion rates and increasing advertiser cost via four specific channels, including Google’s own Chrome browser.
Google makes money by charging advertisers every time a user clicks on a Google advertisement, but in the instances described and documented by Edelman, he makes it appear Google and partners are colluding to intercept traffic to websites that would be navigated directly (and for free) rather than by searching.
Murdok recently interviewed Search Guru Danny Sullivan and discussed several things including the newspaper industry and how it views Google as a threat. Do you think Google is the problem? Share your thoughts here.
Google has introduced some recommendations gadgets for Google Friend Connect. Site owners with Google Friend Connect enabled can now recommend content they like to other users.
Earlier this week, Google launched what I consider to be the company’s next step in personalized search – "search options." Essentially, it is a link searchers can click, which brings up a left-side navigation menu that allows for different ways of searching.
The following video shows how it works if you have not yet experimented with it for yourself:
Sometimes Google has some very interesting timing. Just as Texas litigants are filing for class action status over trademark keyword bidding, the search giant swings the door wide open and announces US advertisers will now be able to use trademark keywords in ad text.
For years Google was the only major search engine advertisers could bid on trademarked keywords to trigger their ads. Until today, though, advertisers were not allowed to actually use those trademarks in the ad text.
The online world is noisy enough as it is. Everyone is trying to get everyone’s attention to sell whatever it is they have.
Google Blog Search has – in theory, at least – gotten better. A slight overhaul was performed yesterday, with changes in both the engine’s algorithm and the site’s appearance being implemented.
