Usually when we talk about Google and personnel, it’s to report that the company has hired yet another big name, and it’s more than likely a major defection from a rival company.
Google Apps Ready To Crash Microsoft
The Google Apps for Your Domain announcement noted how a premium version was in the works. Next month for a small monthly per-user fee, Google will unveil that. Some big names, corporations that would spend tons with Microsoft, could be ready to make the switch.
Google Has Your Link Love
Valentine’s Day is approaching fast, and Google has already given site publishers the equivalent of a basket full of Godiva chocolates with a Webmaster Central update featuring a much larger sample of backlinks than has been available.
India Unhappy With Google Earth
The popular Google Earth application has drawn scrutiny in India due to the striking accuracy of the satellite footage provided to its users. At the country’s request, Google will blur the locations of key government offices, implementing other camouflaging strategies as well.
Google’s Click Quality Team Post
In a densely-written post about click quality on the Inside AdWords blog, Google provides a surprising amount of information in a short space.
Telecoms To Unite Against Google, Yahoo?
In what could be viewed as an “enemy of my enemy”-style situation, a number of telecommunications companies are reportedly banding together to challenge Google and Yahoo in the field of mobile search.
Princeton Signs On With Google Library Project
The list of libraries, foreign and domestic, that have agreed to take part in Google’s Library Project is slowly but surely continuing to grow. Book searching with Google will now carry a touch of Ivy League sophistication as Princeton has agreed to take part in the efforts of the search company to digitize book content.
Google Works On PowerPoint Clone Presently
The presentation software used by millions of project managers and consultants, Microsoft’s PowerPoint, will have a competitor from Google called “Presently” as the company builds yet another piece of the office suite everyone expects will challenge Office, once it actually has enough features.
Google Waxes Poetic On Click Quality
Invalid clicks have been a concern in online advertising for years upon end. As part of Google’s search marketing services, the company has formed a Click Quality Team to answer questions and address potential and existing concerns surrounding click fraud.
Google’s Shuman Clarifies Click Fraud Points
A couple of numbers regarding click fraud have been in play and widely discussed: ClickForensics’ 14.2 percent claim and Google’s internal assessment of less than 2 percent. Those numbers don’t tell the whole story either.