The proliferation of podcasting has been significantly slower than most analysts predicted when the medium burst onto the scene. Within the next two years, however, it is projected that the format will boom due to Google’s efforts in developing an advertising medium for the content platform.
Belgian Newspapers Score Victory Against Google
It’s beginning to look like 2007 could be a very long year for Google in the legal department.
In a court ruling early Tuesday, a judge ruled in favor of Belgian newspapers in their dispute with Google, citing that the Internet company was guilty of copyright infringement.
The Brussels court ruled in favor of Copiepresse, a consortium that represents the eighteen newspapers that brought complaints against Google.
Google Accused Of Harboring Film Pirates
Thanks to some help from Google, a couple of men charged with copyright infringement brought in over a million dollars to two websites, with about 80 percent of the money repaid to Google for advertising.
Vodafone, Google Make Mobile Maps
Vodafone and Google have announced plans “to develop a location-based version of Google Maps for mobile,” which should present users with a range of local search and navigation options.
Americans may be out of luck, however – the two companies only mentioned “key European markets” in an official statement.
Google Apps To Start Making Real Money
According to an article in the latest issue of BusinessWeek, Google will turn Google Apps For Your Domain into a subscription service for corporations sometime in the next few weeks. If true, it would turn the service (which offers services for company domains, currently Gmail, Google Talk, Google Calendar, and Blogger, and is expected to add more services) into an actual revenue generator for Google, a rarity for a company that many say needs to diversify its earnings.
Reports are surfacing throughout the blogosphere concerning the ever-growing recesses of Google’s supplemental results. Now more than ever, sites that were once highly ranked in the main index are beginning to find themselves in the confines of the supplemental index.
Some have likened Google’s supplemental index to a virtual refuse pile, an online prison where all sorts of outdated web content are doomed to a fate of obscurity for all time.
PayPal, eBay Crushing Google’s Options
In terms of traffic growth and market share, it’s just no contest. So many more people hit eBay’s options that Google’s Checkout and Base may as well be invisible.
When Microsoft is beating Google at something, it can’t be a good thing. As Hitwise analyst LeeAnn Prescott noted in her look at how Google Base and Checkout have fared since last summer against eBay and PayPal, Windows Live Expo has a larger market share than Google Base.
Google Gets Too Personal?
Are personalized search results good or bad – or both? With the recent upgrades for Google account holders, a lot of people have begun to reconsider this question; Jim Hedger and Philipp Lenssen were among those who applied their minds to the issue.
Google, Time To Re-take Marketing 101
Google rose to dominance via the back alleys of word of mouth, catching giants like Yahoo and Microsoft completely off guard with geek credibility that eventually spilled over into the mainstream. But now that Google is playing with the big boys, it may be time to act like one and actually promote its own services.
The latest lesson in Marketing 101 came courtesy of MySpace, when the social networking juggernaut chose eBay for its e-commerce partner instead of Google Base.
96 Percent Of SEM Efforts Use Google
A survey by the Search Engine Marketing Professional Organization (SEMPO) found that nearly everyone running a paid search campaign tosses some cash in Google’s direction.
With $9.4 billion spent on North American search engine marketing in 2006, it is easy to see why Google has remained the dominant power in SEM. If it is a given that advertisers will spend money on AdWords, no one is going to displace them from their perch.