WebProWorld
Google says AdWords’ real-time targeting and reporting are ideal for finding an efficient way to reach customers in the economic downturn. The company has detailed six tactics for maximizing your AdWords investment.
1. Focus your ads on low prices and savings.
Google has or is working on pretty much all of the main ingredients for a really great social network. The problem (in my opinion) is that they are scattered and not integrated as well as they could be. Do you particiapte in any of Google’s social projects? Tell us which ones.
Gmail
The SMX Advanced conference is coming up next week in Seattle, Washington. It will take place on June 2nd and 3rd, and Murdok will be there to cover it both days.
Among SEO professionals, there isn’t always consensus on precisely which and to what degree site factors contribute or detract from rankings on Google because the factors actually vary by industry. There are indeed, a number of contentious issues: markup and content quality, use of title tags, site organization and even arguments that Google Analytics data factors in to site rankings. Not likely (yet), but certainly up for debate among SEO professionals.
Like anything, Google Analytics has its fans and its critics, and both sides may distort the truth a little to support their position. But Google recently named ten specific myths about Analytics and embarked on a special effort to debunk them.
Update: Google has shared a video demonstrating Google Wave:
Google’s search options were designed to allow users to refine their searches. That means users will use these to weed out irrelevant results and better find what they’re looking for.
Google announced this week that it has launched a limited test of a new feature, which lets people add customization and automation to Google Apps, starting with spreadsheets in Google Docs. They call this Google Apps Script.
Google Apps Script lets users automate spreadsheet actions, like reading and changing values in cells and ranges, changing formats and formulas, and creating custom functions. It also allows users to send email or create calendar entries outside of spreadsheets.
It’s not much of a secret that Facebook has been looking over Twitter’s shoulder and imitating the occasional feature for quite some time. Now, it seems that Google may be doing something similar, as Larry Page made an interesting comment about real-time search recently.
Page put in an appearance at the Google Zeitgeist conference near London, and Loic Le Meur, the founder and CEO of Seesmic, asked his opinion of Twitter.
Aside from announcing its new collaboration platform Google Wave today, Google has also introduced a set of real-time gadget APIs. These APIs allow Google gadgets hosted in different users’ browsers to communicate with each other.
