Tag: google

Google Confirms: 301s Better Than 302s

Yes, I am meant to be on holidays and no, I’m not meant to be posting here, but I felt this news was too important to wait another two weeks.At the Search Summit Conference this week, I had the opportunity to ask Adam Lasnik from Google a question that I get asked a lot: Is it better to use 301 Permanently Moved or 302 Temporarily Moved redirects if you need to move a site to a new domain?

Google On Click Fraud

Detected click fraud that must be refunded to advertisers occupies a minuscule bit of all the clicks on ads run by Google’s clients.

Let the click fraud debate begin again. Google has put a number to the click fraud it misses and must reimburse to its AdWords clients. It’s a teeny tiny number: 0.02 percent.

Ozzie: Google

Microsoft can admit when it’s wrong. Well, not so much wrong as behind the curve, and the admission was made at a conference, instead of in any sort of black-and-white press release. Still, Ray Ozzie, the company’s chief software architect, turned a few heads when he admitted that Google’s success in advertising had caught Microsoft by surprise.

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