Tag: google

MeasureMap Behind Google Analytics Redesign

I suspected that either MeasureMap was a wasted acquisition, or they were being tasked with fixing the overcomplicated and user-unfriendly interface that Google Analytics bore. As recently as yesterday, I asked “What happened to MeasureMap”? Well, turns out that yesterday’s redesign of Google Analytics, while something most people haven’t seen yet, is a success, was done by those same MeasureMap guys. Why am I not suprised?

New Version of Google Analytics Launched

Google today is launching a much-improved interface for Google Analytics, according to Andy Beal. Andy has screenshots of the new interface (which I cannot access as of this writing), which has much bolder graphics to enable clearer to understand graphs, email reports, customizable dashboards so you get the data you want, and plainer language used to describe part of the interface.

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