Imagine that you’re playing a computer game, and because you slowly sneak up behind an enemy, you’re shown an advertisement for a bank. Run at the same enemy while wielding a rocket launcher, and you’ll see an ad for a death metal CD. This is Google’s dream.
Google on Personalized SEO
At the 2007 Search Summit – The Australian Search Marketing Conference, Aaron D’Souza, Software Engineer, Google Search Quality alongwith co-workers, Maile, Peeyush, Dan, Ada hopped from the US Google offices to share, discuss and learn topics that are dear to Webmasters/SEOs/SEMs/users and their like.
Google Warns Of Malware
A new study by Google that examined 4.5 million Web sites for malicious software found that about one in ten sites were infected.
The study called "Ghost in the Browser" revealed that out of the 4.5 million Web sites analyzed 450,000 had caused Google’s test computer to make a "drive-by download".
The study found that the average user does not have a way to protect themselves from the threat.
Google’s Defensible Trump Card?
A thought that came up in a conversation with Michael Ferguson, Ask’s usability guy (which is probably why I like talking to him. He always greases the mental machinery) was Google’s defensible position that personalization offers.
Google is betting the farm on personalization. And really, they’re possibly the only search engine that can make this work. Here are the required components:
Google Without Ads
Picked up that little hack from TheGrokDotCom, to show Google SERP’s with no ads.
Re-Upping Your Google Adwords Certification
If you earned your Google Adwords certification close to when the program was launched, it’s about time to re-take your test, and prove you’re still qualified.
Google Sets Sights On Indian “Techno Complex”
Never mind another research facility, and a call center is so comparatively small as to be out of the question; Google intends to build a new “state-of-the-art techno complex” near Hyderabad, India.
Google Analytics for Tracking Google Base Referrals
Tracking referrals from Google Base can be difficult and confusing.
The Google Kool Aid
Tamar linked to an interesting WebmasterWorld thread, Todays Webmaster & Their Relationship with Google, this week. The original poster makes some good points about how we’ve fallen under Google’s spell, spend too much of our energy focused on Google, think that Google’s guidelines are what define ethical seo, and give Google access to more data than we should.
Google Gives Playfuls Timeout
Google News has taken steps to remove the questionable Romanian news site Playfuls.com from its news content after suspicions that they were gaming the system, as first reported by Murdok.