Have you ever wondered how to adjust analytics to be fully functional without having to sell the farm to get what you need to be able to improve your websites? Google Analytics is the answer, right?
Microsoft CEO Says Google Reads Your Mail
Ask an average guy on the street, and, assuming he’s not a conspiracy theorist, he’ll tell you that the only people who read an email are listed in the “to” and “from” address boxes. But Microsoft’s Steve Ballmer has stated that information sent through Gmail is read by Google, too.
Understanding “Allinanchor” to Improve Google Ranking
Google has several "search operators" that provide important insights into improving search engine rankings. One of the most important commands is "Allinanchor" as it heavily influences Google’s ranking algorithm – by providing relevance to inbound links.
Selling Paid Links Can Hamper Your Google Rankings
Danny Sullivan at Search Engine Land points out that "Selling paid links can hurt your page rank or rankings on Google". He says, "More and more, I’ve been seeing people wondering if they’ve lost traffic on Google because they were detected to be selling paid links."
Google’s Focus On Orkut Points To US Push
In some markets – such as search – Google looks more like a bulletproof King Kong than a 900-pound gorilla. In others – such as social networking – Google is vastly less powerful. There are signs that Google wants to whip Orkut into shape and fix this, however.
Google Becoming Wikipedia Without the Talk Page
In a recent post about paid links, Danny Sullivan wrote about how Google’s army of engineers are going to start hand editing PageRank scores if they think you are selling links, which is a move that wreaks of desperation.
Google, IBM Create University “Cloud”
Google and IBM have partnered to give some of the world’s best young minds access to hundreds of linked computers. What’s more, the companies aren’t doing this out of direct self-interest, and have teamed up with six universities.
Google FTC Complaints “Chronicled”
A growing number of disgruntled Google users have filed complaints with the Federal Trade Commission concerning a range of issues.
Google’s Cut? Forty Percent, Baby
Divide the online advertising revenue pool into ten slices. Google devours four all by itself, to the tune of $7.5 billion in the US market so far in 2007.
Google and Trademark Laws
Greg Lastowka is an Associate Professor of Law at the Rutgers School of Law, Camden, and he finished a (draft) paper titled Google’s Law [PDF], which he says is a discussion of trademark law matters and the suits against Google for its AdWords practices (with some general Google history thrown in). Greg wraps it up for us: