Google could have promoted energy conservation by lighting up gigantic "save electricity" billboards. Instead, in at least one country, the search giant has taken the equally unproductive path of turning its homepage black.
Google Gives Advice On Universal Search
Google had posted ‘recommendations on how to take advantage of universal search’ last year, in an effort to let the webmasters receive more relevant search traffic. In spite of this previous post, at the SMX West conference last month ‘universal’ and ‘personalized’ search remained the core of the conference topics.
Do Google Snippets Need Improving?
A surprising number of people, and indeed some surprising people, are now using Twitter to give status reports on what is happening in their corner of the universe. The strict imposition of no more than 140 characters and spaces seems to concentrate the mind most effectively. Tweats are of course produced by human writers. Twitter can certainly be rated a success.
Google Director Finds His Way To Facebook
Somewhere in California, a printer of business cards is grateful to Ethan Beard. Beard is transitioning from Google (where he worked as the director of social media) to Facebook (to serve as the director of business development).
Google Docs Toolbar Touched Up
If you’re a creature of habit, sorry. But if you’re either someone who appreciates efficiency or a complete newcomer to Google Docs, you may be happy to hear that application has had its menus redesigned.
Video Ads Make First Appearance On Google
Google warned us they were coming, and now they’re here. There’s good news, though: even as new video ads are sure to excite marketers, they may avoid the equally expected effect of annoying users.
Paid Ads In Google’s “Search-within-Search” Feature Are Gone
Instead of garnering appreciation, Google’s ‘Search within Search’ feature came under intense criticism since the day of its launch.
GrandCentral Figures In Google’s Wi-Fi Plans
With Google’s purchase of GrandCentral Communications in July 2007, the company set up a way to pull people away from their relationships with wireless phone carriers.
Google Is Lobbying To Offer Free National Wifi
Free, nationwide WiFi. Drooling yet, or do I need to say it again? Free, nationwide WiFi from Google. As we mentioned earlier, Google is lobbying the FCC for some of the wireless spectrum that will be freed next year when television will cease analog transmission. Google’s plan? “Wi-Fi on steroids.” (Without the ‘roid rage, I’m guessing.)
Google Should Stick To Its Search Principles
Please welcome Google to the damned-if-I-do-damned-if-don’t club. The superiority of search results is what led to Google’s dominance, and investors have pressured the company to get back to its core competency while raising revenue. As soon as they do, though, retailers pitch a fit because things become too fair.