As an English-speaking American who travels a lot, I’m often struck by a paradox. Most of the world doesn’t speak English, but wherever I go in Europe, Asia, or South America, I find enough English speakers to talk to, direct me to where I’m going, and do business with. As Seinfeld might ask, what’s up with that? Let’s consider the facts.
Globalize Your Website
The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to ‘globalize’ a website and broaden a businesses general appeal to an international audience.