What kind of financial return should a company expect when it globalizes its website? If it translates the e-commerce pages, will more people buy? Or is English enough for the still English-saturated web?
The Globalization of English
Newsweek has an excellent feature article in the 7 March issue (this week) of its international edition on how the English language is evolving and changing the way we communicate.
Google Rated Best for Globalization
In 2003, Byte Level Research published a report that rated how successfully companies had developed Web sites for international markets, an emerging practice known as “Web globalization.”
Website Globalization
The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale.