People care a lot about national borders – there’s a great scene from the “Blackadder” series, for example, in which one soldier tries to convince another of the value of the seventeen square feet of land they’ve gained. But if seventeen square feet is a cause for celebration, Argentina must now be throwing a heck of a party – Google tried to give it a whole village.
Giveaways
I was recently interviewed for publication on the subject of giveaways… it was an interesting discussion so I thought I’d reproduce my responses here… There are 3 basic giveaway strategies that I can see: short-term promotion, long-term product and industry shake-up.
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions, and more, need to be considered before jumping into the giveaway game.
Giveaways to Win Them Over
People like stuff. Give people freebies and they’ll love you forever. Just watch an infomercial: “Buy this new breakthrough in adhesive technology and receive this free breath mint!” As ridiculous as it sounds, giving people free junk is a sure-fire way to make them buy your product. So just imagine what could happen if you give them the possibility of receiving something they actually need.