A common mistake online businesses make is when they attempt to market their company, web site or product through institutional marketing methods. Institutional or conventional marketing is the kind that simply says “I’m open for business.” It really doesn’t do much. In essence, it simply advertises the mere existence of a business or web site — it does not direct its audience in a clear, specific and succinct way to take some kind of action.
New Generation Web Design Annoyances
Web is a constantly changing medium, so does web design. Designers like to experiment from time to time. Some of the results may be attractive, but do they really add to the overall value of a design, or are they there just to decrease usability? I believe the latter is true for the following five design decisions.
Conversations with the Next Generation: eCommerce that Works
Today’s issue combines two interviews: one with an ecommerce veteran and the other with an ecommerce star-rookie. Both have unique ecommerce strategies, and reading about their methods for success will help your bottom line.